Marketing Manager (Maternity Cover)

Kromek is looking for a Marketing Manager (Maternity Cover) to lead Kromek’s global marketing activities, supporting the company’s growth across security & defence, CBRN detection and related markets. The successful candidate will receive a handover from the current Marketing Manager and will be expected to quickly pick up the management of business-critical tasks. 

This role will be responsible for delivering the marketing strategy, managing campaigns, strengthening brand positioning and supporting commercial growth through close collaboration with the sales, product and leadership teams. 

The Marketing Manager will oversee all marketing activity across digital, events, PR, content and partner marketing, ensuring marketing initiatives align with company objectives and deliver measurable results. 

The role will also provide strategic direction for Kromek’s marketing function, identifying opportunities to increase market awareness, generate leads and support distributor and partner engagement globally. 

Role Duties & Expectations

Marketing Strategy & Planning 

  • Deliver Kromek’s annual marketing strategy aligned with company growth objectives.
  • Translate company goals into integrated marketing campaigns across key sectors.
  • Support go-to-market strategies for new products and innovations.
  • Identify opportunities to increase brand awareness and market share in key territories.

Campaign Management 

  • Plan and deliver B2B marketing campaigns across digital, PR, events and partner channels.
  • Work closely with the sales team to develop lead generation campaigns and distributor marketing initiatives.
  • Manage product launch campaigns including messaging, media outreach, digital assets and promotional materials.
  • Oversee marketing support for major industry events and exhibitions.

Content & Brand Leadership 

  • Own and develop the company’s content strategy including case studies, blogs, videos and technical content.
  • Ensure consistent messaging and brand standards across all communications.
  • Manage the creation of marketing collateral including brochures, presentations and digital assets.
  • Strengthen Kromek’s thought leadership in the CBRN and security markets.

Digital Marketing & CRM 

  • Oversee Kromek’s digital presence including website, SEO, social media and email marketing.
  • Utilise HubSpot CRM to support marketing automation, lead management and campaign tracking.
  • Analyse marketing performance metrics and report on campaign effectiveness.
  • Implement improvements to increase digital engagement and lead generation.

PR, Media & Industry Engagement 

  • Manage media relations and industry press engagement across key markets.
  • Coordinate press releases, product announcements and thought leadership opportunities.
  • Identify opportunities for industry partnerships, speaking opportunities and awards.

Stakeholder Collaboration 

  • Work closely with internal teams including sales, product development, service and leadership.
  • Support distributor and partner marketing activities.
  • Provide marketing insight and market intelligence to support business strategy.

Marketing Operations 

  • Manage marketing budgets and ensure effective allocation of resources.
  • Track campaign performance and report ROI to senior leadership.
  • Continuously review and improve marketing processes and tools.

Experience required 

  • 5+ years’ experience in B2B marketing.
  • Proven experience developing and executing marketing strategies.
  • Strong understanding of digital marketing, content marketing and lead generation.
  • Experience managing product launches and industry events.
  • Excellent communication and writing skills.
  • Experience using CRM platforms such as HubSpot.
  • Strong organisational and project management skills.
  • Ability to work collaboratively across teams and with international partners.

Success Measures for the Role 

  • Increased brand visibility in key industry sectors.
  • Growth in qualified leads and sales pipeline support.
  • Successful launch and promotion of new products.
  • Increased engagement across digital channels.
  • Strong collaboration with distributors and partners

About Kromek

Kromek Group plc is an international technology group, with its global Head Quarters in the UK and offices and manufacturing facilities in the US.

As the only commercial business to produce Cadmium Zinc Telluride (CZT) globally, Kromek’s leading technology has allowed us to design, develop, manufacture and market world class detection capabilities, products and solutions.

Our Detection portfolio serves the Security & Defence, Civil Nuclear, and Biological Detection markets. Our durable and highly sensitive devices are built for the harshest of environments, infrastructure protection, security, and research applications.

Our Advanced Imaging portfolio serves the Medical and Industrial & Security markets, delivering CZT based detector solutions to OEMs, as well as global research and academic communities.

We provide a variety of detectors for various modalities, ranging from customisable configurations of metallised detector tiles, and ‘plug and play’ detector modules, to linear arrays with full detection capabilities.

With Kromek’s innovations in Detection and Advanced Imaging, we’re heading towards a future of enhanced security and significantly better patient outcomes, ultimately leading to a safer and healthier world.

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